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Thinks Out Loud Episode 3: What Do Your Customers Need?
In this week’s Thinks Out Loud episode, I look at selling on social networks, how to make it easy for your customers to do what you want them to do, how to measure your effectiveness, and do a quick...
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What You Can Learn About Marketing from Nate Silver
Here’s an interesting bit of information from last night’s election coverage: “The New York Times election statistician, Nate Silver, perfectly predicted all 50 states last night for President Obama,...
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Thinks Out Loud Episode 11: Does Podcasting Make Sense? A Digital Marketing...
Podcasting Case Study Blubrry.com link for podcast hosting and analytics My list of the most shared blog content of 2012 By the way, the top podcast episodes were Episode 9: Is Social Media a Waste of...
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E-commerce Still Has Lots of Room to Grow (Small Business E-commerce Link...
Despite being around for almost twenty years (!), e-commerce has lots of life left in it, with tons of room to grow. Here are a bunch of examples that illustrate how and why: Business Insider explains...
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Finding and Following Your Customer’s Digital Footprint [Updated: June, 2017]
Your customer’s digital footprint represents a huge component in building an effective customer profile. I had the great privilege to guest host @IBMBigData’s weekly CXO Chat on Twitter focused on...
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Thinks Out Loud Episode 16: Respect Your Customer
Headlines Recap of @IBMBigData’s Chief Experience Officer (#CXO) Twitter chat, Finding and Following Your Customer’s Digital Footprint Social Media Advertising; Two Screen Viewing And Customer...
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4 Amazing Global Internet Trends
Mary Meeker’s semi-annual report on the state of the Internet is out. And, wow, are there some serious takeaways worth reviewing. Here are the highlights: Mobile’s on fire Mobile now represents 15% of...
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How Do You Know Your Social or Mobile Marketing is Working? (Travel Tuesday)
I’m amazed when businesses tell me their social or mobile marketing activities aren’t generating any value for their business. In an era when guests read and post reviews or compare prices from their...
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How to Use Data for Marketing (Even if You Can't Do Big Data Yet)
Richi Jennings of NetApp has (@richi on Twitter) a great look about the role of Big Data for retail over on Forbes today, stating the future of retail is all in Big Data. I agree. Well mostly, anyway....
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The Truth About Data-Driven Marketing
Interesting data out of PricewaterhouseCoopers, (H/T to Marketing Charts), that shows many large businesses depend more on intuition than data when making key decisions about their marketing and...
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